Plum Guide Photoshoot
V1.7 - 2021.07.06
THE
CLIENT
Plum Guide is not just a booking platform. It's a benchmark for quality. And in the unruly world of vacation rentals, it's the only mark of quality you'll need.
YOUR PHOTOSHOOT
-Please remember that you are representing Plum Guide all the time
-Always be punctual
-Please be polite, presentable, and kind
-Explain how long the photo session will take and that probably you will need their help to arrange the place
-Please be respectful with the property and help to clean up when done
-Strictly follow COVID-19 safety guidelines, always wear a mask and mantain social distance
-Any question about the service, please put them in contact with Plum Guide on hosts@plumguide.com
SCHEDULE
If you are scheduling for the first time and are not sure of the correct process, please follow the instructions here to ensure that you follow the correct protocol with the business owner.
By accepting this assignment, you will be representing OCUS in the eyes of our client. We count on you to demonstrate a high level of professionalism in your coming interactions.
PREPARE
To ensure the best photoshoot conditions, don't forget to check your bag before going into the field. Make sure you possess all the hardware to deliver the files with the required settings and equipment.
CAMERA
Full Frame
LENS
18 - 85 mm
TRIPOD
Mandatory
OTHER
Gray Card
In addition to the hardware requirements mentioned above, kindly ensure that you have cleaned your sensor and lenses, that your battery is fully charged, and that you have enough space on the memory card to complete the photoshoot without interruptions or obstacles.
CAPTURE
ATTENTION /!\: Please do not photograph too much. Just upload maximum 10 photos (30 photos with bracketing) more than the number of photos requested. If the platform doesn't let you upload, you need to respect the limit and select to reduce the number of images.
Plum Guide photos should feel full of life, not soulless and boring. The styling should help the audience imagine what it would feel like to be in that home.
Plum styling is subtle, thoughtful, relaxed and undone, drawing the eye to the ‘everyday’ objects in the home, without overdoing it or being too messy.
1. Lighting
The appearance of natural, bright daylight.
2. Angles
Front on and from the corner but never wide angle -
think Elle Decor, not real estate angles.
3. Styling
‘Just left the room’ effect. Relaxed but not messy.
4. Quantity
Pack 1: 20 Photos
Pack 2: 40 Photos
Pack 3: 60 Photos
These are the minimum number of shots we expect from a photoshoot. Please make sure to take all the bedrooms and bathrooms. If you supply less, you will be asked to reshoot the property. Likewise, if you feel space has more exceptional design features and would work best with more images, feel free to take more photos and adapt each type of photo.
The list below is a recap of all the photos that have to be taken during your photoshoot.
Interior
Pack 20: 8 minimum
Pack 40: 15 minimum
Pack 60: 23 minimum
Exterior
Pack 20: 1 minimum
Pack 40: 2 minimum
Pack 60: 3 minimum
Detail
Pack 20: 4 minimum
Pack 40: 10 minimum
Pack 60: 14 minimum
Immediate Neighborhood
Pack 20: 2 minimum
Pack 40: 3 minimum
Pack 60: 3 minimum
Interior
Pack 20: 8 minimum
Pack 40: 15 minimum
Pack 60: 23 minimum
The Interior image is the first one our guests will encounter on the website. It provides an overview of each room and offers a sense of spatial awareness so guests can understand where objects and features are in relation to everything.
Try to capture the room from different angles and perspectives to get as much variety as possible.
Capture each room with a focus on the Bedroom(s) and Living Room. Maximum of 4 photos per room, priority on diversity than quantity.
- Bedroom (mandatory)
- Bathroom (mandatory)
- Lounge space
- Kitchen
- Dining space
- Garden/outdoor area
- Connecting space (hallways, staircases, etc.)
LIGHT AND BACKGROUND
- Photos should be bright, warm, and inviting
- Turn off all indoor lights
- No hard shadows, nor hard lights
- Prefer using natural light
- Bracketing -2/0/+2
- Make sure that the room is tidy, clean, and arranged but looks warm, inviting, and as personal as possible
- No unsightly creases in bed linen
- No brand name should appear on the photo
- Make sure the curtains and blinds are open and aesthetically arranged
- Hide any wires and cables
- Turn the TV off
DO
- Please ask the property owner to tidy up the space before you take photos, if needed
- Try to create a narrative about the person that would be vacationing there
- Use items to style the room and mix them up!
- It is important to photograph the connecting spaces such as hallways and staircases so guests get an overall sense of space within the home
- Make sure there are no stains visible on the floor
- Move any towels or amenities away from the bed
- Anticipate Ratio 16:9
DON'T
- Avoid framing from the corners of the rooms (Framing from the corner only if the room is small)
- Avoid capturing identical images. Try to capture the same facility/room from different angles
- Do not take detail or close up photos, take a wide shot for Interior images
- Do not photograph from a high or low angle view
- Do not plan photoshoot during bad weather (rainy, snowy, foggy conditions...)
- Do not show reflections of people or camera equipment in glass or mirrors
- Do not include people, animals in the frame
- Do not take your bracketed photos with more than 3 exposures
CAMERA SETTINGS
Aperture Priority
f/8 - f/16
1"
400
18 - 22 mm
Hips level, Horizontal
Mandatory
Gray Card
What an ideal shoot looks like
Detail
Pack 20: 4 minimum
Pack 40: 10 minimum
Pack 60: 14 minimum
Detail images will be featured alongside Interior photos on the listing, so it’s important that they correspond to one another. They highlight the distinct features of our homes with focus on stand-out characteristics. Where the Interiors are pivotal in gaining spatial awareness of the home, Detail images are there to tell a story about the style of the home.
Note: A Detail is not a Highlight. A Highlight appears on a different part of the listing.
LIGHT AND BACKGROUND
- Photos should be bright, warm, and inviting
- Turn off all indoor lights
- No hard shadows, nor hard lights
- Prefer using natural light
- Bracketing -2/0/+2
- Make sure that the details on the frame are tidy, clean, and arranged but looks warm, inviting, and as personal as possible
- No brand name should appear on the photo
- Make sure the curtains and blinds are open and aesthetically arranged
- Hide any wires and cables
- Turn the TV off
DO
- Please ask the property owner to tidy up the space before you take photos if needed
- Focus on stand-out characteristics, try to tell a story about the style of the home
- Use items to style the room and mix them up!
- Move any towels or amenities away from the bed
- Anticipate Ratio 16:9
DON'T
- Avoid capturing identical images. Try capturing the same facility/room from different angles
- Do not framing wide, take details or close up photos
- Do not photograph from a high or low angle view
- Do not plan photoshoot during bad weather (rainy, snowy, foggy conditions...)
- Do not show reflections of people or camera equipment in glass or mirrors
- Do not include people, animals in the frame
- Do not take your bracketed photos with more than 3 exposures
CAMERA SETTINGS
Aperture Priority
f/4 - f/11
1"
400
22 - 85 mm
Hips level, Horizontal
Mandatory
Gray Card
What an ideal shoot looks like
Exterior
Pack 20: 1 minimum
Pack 40: 2 minimum
Pack 60: 3 minimum
Exterior photos (front and 3/4) should show the beautiful facade of the home and the street/neighborhood our guests can expect.
Note: Avoid including the apartment/home number in these shots as we will not be able to use those images.
LIGHT AND BACKGROUND
- Photos should be bright, warm, and inviting
- Turn off all indoor lights
- Prefer using natural light
- No trash/trash cans in the frame
- Try to avoid cars and road signs, if possible
- Make sure the curtains and blinds are open and aesthetically arranged
- Hide any wires and cables
- Remove any items in a bad condition
- Make sure that tables and chairs are aligned
- Ensure that all the outdoor items (flowers, plants, ...) look fresh
DO
- Take a wide shot to see all parts of the building or area
- Bring attention to the architecture of the place
- The house could be captured in the lot with the houses next door if this will sublimate its architecture
- Anticipate Ratio 16:9
DON'T
- Avoid capturing identical images. Try capturing from different angles
- Do not take details or close up photos, take a wide shot
- Do not photograph from a high or low angle view
- Do not plan photoshoot during bad weather (rainy, snowy, foggy conditions...)
- Do not show reflections of people or camera equipment in windows and reflective surfaces
- Do not include people, animals in the frame
- Do not include brand names in the frame
CAMERA SETTINGS
Aperture Priority
f/8 - f/16
1"
400
18 - 22 mm
Hips level, Horizontal
Mandatory
Gray Card
What an ideal shoot looks like
Immediate Neighborhood
Pack 20: 2 minimum
Pack 40: 3 minimum
Pack 60: 3 minimum
Attention /!\: If the neighborhood isn't interesting aesthetically speaking, please replace these shots by more interior photos.
Picture of the neighborhood should be within a five-minute walk of the home and should capture the ‘essence’ of the local area. Examples include picturesque streets, cafes or restaurants, points of interest (such as parks or museums).
LIGHT AND BACKGROUND
- Photos should be bright, warm, and inviting
- Prefer using natural light
- The photo should capture the ‘essence’ of the local area
- The location must be calm
- The composition must be wide, not focused on any specific human
DO
- Focus on key local attraction, architectural styles, and the feel of the nearby area
- Photos must be taken from a position to best display the entirety of the area
- Anticipate Ratio 16:9
DON'T
- Avoid crowded places
- Do not take details or close up photos, take a wide shot
- Do not show construction or remodeling projects in the frame
- Avoid messy details (ruins, trash, fainted plants...)
- Do not take details photos of no interest (e.g. parking lots)
- Do not photograph from a high or low angle view
- Do not plan photoshoot during bad weather conditions
CAMERA SETTINGS
Aperture Priority
f/8 - f/16
1"
400
18 - 22 mm
Hips level, Horizontal
Optional
Gray Card
What an ideal shoot looks like
DELIVER
To ensure consistency, OCUS is handling the post-production internally. Please respect the following requirements to make sure that we can deliver the best outcome to our client.
- Don’t edit any of your pictures (no crop, no edit)
- Don’t erase your metadata
- Select your best shots and don't send more files than required
- Follow the naming convention below (take some notes during the photoshoot to keep all the needed information)
PhotoType_XXX.jpg
Examples:
detail_004.jpg
indoor_001.jpg
- Please make sure you upload your media in the correct category.
- Don’t forget to validate your assignment after uploading your files
/!\ Send your pictures the same day than the photoshoot before midnight
/!\ Keep your RAW files until your mission is validated
NO EDITING
NAMING
JPG FORMAT
ON TIME
If something does not allow you to strictly follow these guidelines during the photoshoot, you must let us know with a comment on your dashboard after your upload.
&
will rate your mission
A successful mission leads to more missions!