SCHEDULING
PHOTOSHOOT OVERVIEW
FRAMING
LIGHTING
EQUIPMENT
DO AND DON'T
1. Youtube Video | The greeting
2. The highlights of the bar
3. The performance of the bartender
4. Focus on the cocktail
DELIVERY
TIPS AND TRICKS
World Best Bars by Pernod Ricard
V2.1 - 2021.12.09
WorldsBestBars.com is much more than a bar directory, it’s a site with an ongoing mission to locate the finest bars the planet has to offer and boasts reviews of over 2,000 of the world’s most prestigious places to drink and be seen in.
If you’re passionate about impeccably made drinks, sublime design and genuine, un-manufactured atmosphere, then we can help you find the best places in the world in which to spend your evenings. We cover everything from exclusive cocktail lounges to more stylish and intimate night spots, from the most famous names in the bar world to undiscovered gems, as voted for by other discerning bar-goers.
SCHEDULING
⚠️
Please introduce yourself as an OCUS photographer or videographer for World's Best Bars.
Leave a message if the contact does not pick up the phone and send an email. Look at the description of the mission to make sure you put the contacts in a copy of your email if any is specified.
If you are scheduling for the first time and are not sure of the correct process, please check the instructions here to ensure that you follow the correct protocol with the business owner.
By accepting this assignment, you will be representing OCUS in the eyes of our client. We count on you to demonstrate a high level of professionalism in your coming interactions.
Assignments are not all the same. Please go to OCUS platform and verify the imagery you need to deliver.
PHOTOSHOOT OVERVIEW
Your videos should highlight these elements:
The greeting
The highlights of the bar
The performance of the Bartender
The Focus on the cocktails (Capture 2 different cocktails)
You are invited to take several videos from 30 to 50 seconds each one (minimum 4). which will be edited to obtain a video of 30 to 50 seconds in Youtube format
Ratio: 16: 9
Resolution: 1920x1080px 50Fps (minimum)
A second video will be edited (cropped) in another ratio for social media
Ratio: 9x16
Résolution 1080x1920px 25Fps
So your subject has to be focus and in the center of the framing
> So, you can capture in 1920x1080px minimum or 3840x2160px at 50 fps minimum <
FRAMING
DO
Capture landscape for 16/9 video traditional video
Center your subject at the center
Use stability gears (Stabilizer or Gimbal)
Dynamic shots using zoom / de-zoom or traveling when capturing
Be everywhere around the subject (front, back, left & right, up-angle)
Ask the bartender to remove his/her watch during the shooting
Have a look to the linked YouTube channel to get some inspiration
DON'T
Don't use a tripod
Don't make static shots
Keep the bar table clean
avoid accumulating bottles ostensibly close to the cocktail glass (keep it natural)
Avoid messy areas
No trash in the frame
LIGHTING
DO
The light has to be soft and NOT turned towards the bartender
Use the natural light
If shooting during the night, use the place's light
Use light to only highlight the cocktail
DON'T
Do not expose the bartender with light
EQUIPMENT
APS-C / Full Frame
1080p or 2160p
50 FPS - constant framerate
Depending on on-site light conditions
Max 800
16 - 85 mm
f/4 - f/8
Mandatory
- Stabilizer
Optional
- Reflector
DO AND DON'T
DO
Place your focus on the action
The actions of people (customers, bartenders) must be elegant and natural. Put yourself in the position so the movement could be best presented while you are filming
In the "Greeting" shot, capture at a wide-angle to see the whole bar
Make sure you have movement in the frame when shooting
Landscape format
Adapt the ISO according to the environment.
Use a stabilizer and activate all the stabilization features on your camera
Capture in UHD (3840x2160p) or FullHD (1920x1080px)
DON'T
Avoid under-bocks/Glass coasters of competing brands on the framing.
Do not use a smartphone for the video shootings
Do not mix cameras of different type during the shooting
Do not capture in 720p (1280x720p)
Do not use color profiles (Log Picture)
Avoid duplicates. Try to capture different areas
Be careful not to capture disruptive elements (garbage cans, unsightly areas, ...)
1. Youtube Video | The greeting
-> Those shots will be used for video introduction
We used the greeting shots to create the title of the video
You need to capture 4 shots minimum, from 30 to 50 seconds.
DO
Follow a person who enters the bar, settles down, and/or interacts with the bartenders
It can be you, or someone from the hotel, or even the bartender
Stay close to the person entering (see example)
Walk behind the subject with the stabilizer
Capture the atmosphere of the entrance of that place
DON'T
Do not capture static shots
Do not use tripod
2. The highlights of the bar
-> those shots will be uses as B-roll/filler shot during editing We use those to add atmosphere details in the edited video. Those will help us to make the viewers want to discover the place in addition to the cocktail
You need to capture 4 shots minimum, from 30 to 50 seconds.
DO
do some pan shoots on the highlights of the bar decoration
you can capture light on the bottle with close up shots
capture the bottle racks
capture the bar table with bottles, glass on it
Capture the "life" in the place
DON'T
Do not restrict yourself to the bar table only
the bar is the place
Do not capture static shots
Do not use tripod
3. The performance of the bartender
-> Those shots will be use as the main video materials for editing
Those shots needs to focus on the bartender gestures during the creation of 2 distinct cocktails. It will highlight the professionalism as well as the style of the bartender in the creative performance
No need to see the face on all shots: it's the hands, the bottles, the ingredients and the accessories that are important.
You need to capture 8 shots minimum per cocktail, from 20 to 40 seconds.
DO
Follow the bartender in the creation of 2 cocktails and do close up shots
You can capture from the front, back and sides of the bar
capture the bartender hand gestures
capture the cocktails / glass details
capture the bar table point of view
capture the light on bottles (the bubbles that fizz for example)
If you are in a Mariott hotel
Capture 1 cocktail for the "secret gin society" partnership (use only gin from the following brands: Beefeater, Beefeater 24, Plymouth, Monkey 47, Malfy)
+ An extra cocktail
If you are in a Hilton hotel
Capture the bar's signature cocktail, focusing on the bartender's cocktail skills & gestures
+ An extra cocktail
DON'T
The bartender needs to remove his/her watch before shooting
Do not expose the bartender with light
Do not capture static shots
Do not use tripod
4. Focus on the cocktail
-> Those shots will be use for the end of the video
We use them to highlight and create the desire to drink the cocktail
It's the presentation of the cocktail (s) on the table and/or on the waiter's board
You need to capture 4 shots minimum, from 30 to 50 seconds.
DO
Capture the ceremony of cocktail's service
Capture the moment when the bartender puts the glass on the bar
Capture the cocktail's glass only
Capture the cocktail's glass with accessories (if needed)
Use dynamic shots (zoom/dezoom) & travellings
Capture from an up-angle
DON'T
Do not capture horizontal shots
Do not capture static shots
Do not use tripod
DELIVERY
Upload your videos on OCUS Filemail
To ensure consistency, OCUS is handling the post-production internally. Please respect the following requirements to make sure that we can deliver the best outcome to our client.
Don’t edit any of your rushes (no crop, no edit)
Don’t erase your metadata
Select your best rushes and don't send more files than required
Follow the naming convention below (take some notes during the video shoot to keep all the needed information)
Videotype_Number.mp4 Example: Greeting_1.mp4 Hightlight_1.mp4 Hightlight_2.mp4 ...
For the video rush deposit, you can send us the files separately or as an “End-to-end” (merged in 1 file)
Accepted video formats:
MPEG-4 AVC/H.264 encapsulated in a .mp4 or .mov file
ProRes 422 LT encapsulated in a .mov file (Any other format or container will not be supported)
Upload your files in the correct category
Don’t forget to validate your assignment after uploading your files
/!\ Send your video the same day as the video shoot before midnight /!\ Keep your files until your mission is validated
TIPS AND TRICKS
X
Thank you for your work!
