SCHEDULING
DELIVERY
NAMING
PHOTOSHOOT OVERVIEW
EQUIPMENT
LIGHTING
vertical photos
Horizontal photos
Social Media Photoshoot
V 1.0 - 2021.12.21
Foodora is one of the most successful Czech start-ups. Wide selection of restaurants, satisfaction is guaranteed, own development and logistics. In addition, since 2014 we have belonged to the Delivery Hero family, which provides us with a unique opportunity to acquire and share know-how from all over the world. Our main aim is to constantly develop and improve our services in order to stay at the forefront of technological development. We believe that all this leads to the satisfaction of our customers.
SCHEDULING
If you are scheduling for the first time and are not sure of the correct process, please follow the instructions here to ensure that you follow the correct protocol with the business owner.
By accepting this assignment, you will be representing OCUS in the eyes of our client. We count on you to demonstrate a high level of professionalism in your coming interactions. If a photoshoot already has an appointment scheduled, please respect this appointment and only assign yourself to the photoshoot if you are available at this time.
Assignments are not all the same. Please go to OCUS platform and verify the imagery you need to deliver.
DELIVERY
When and how to upload my images
Your priority is capturing excellent photos. To ensure consistency, OCUS is handling the post-production internally. Please respect the following requirements to make sure that we can deliver the best outcome to our client.
- Don’t edit any of your pictures (no crop, no edit). - Don’t erase your metadata. - Select your best shots and don't send more files than required. - Follow the naming convention below (take some notes during the photoshoot to keep all the needed information).
NAMING
Add "Lifestyle_" to a sequence on all your images For example: Lifestyle_01.jpg Lifestyle_02.jpg Lifestyle_03.jpg ...
- Please make sure you upload your media in the correct category. - Don’t forget to validate your assignment after uploading your files /!\ Send your pictures the same day than the photoshoot before midnight /!\ Keep your RAW files until your mission is validated
PHOTOSHOOT OVERVIEW
KEY POINTS 1) 10 atmosphere pictures with food (5 vertical + 5 horizontal) 2) Lifestyle photos: People included (no faces, only hands, over the shoulder, ...) 3) Follow the delivery process diligently. More details provided at the bottom of the page According to the situation and the weather, adapt these recommended settings. Use long shutter speed if needed but don’t use too high ISO. We understand unexpected situations can arise in each shoot, so please use your best judgement and leave a comment to describe the photoshoot conditions when uploading your photos on OCUS platform.
The list below is a recap of all the photos that have to be taken during your photoshoot.
EQUIPMENT
CAMERA APS-C / Full Frame
General settings:
ISO 100 - 800 max
35-90mm (full frame)
General settings:
Aperture: f/2 - f/11
Accessories
Flash
Diffuser
LIGHTING
- Try to play with the light, to make the eyes focus on the action.
- Natural lighting is preferred, flash can be used in extreme condition.
vertical photos
⭐️ Capture staged photos of the food in different situations, the primary goal is to tell stories about the food served in the restaurant.
Make sure to capture these situations:
- Food only
- With People (without faces)
- Focus on hands grabbing the food
- Food being served
Quantity
x 5
Do
- Shoot Vertical.
- Keep the food relatively in the center of the frame.
- Show a variation of food on the table.
- Play with the colors, you can add a red detail to remind of Foodora color.
- Capture at least 5 different shots, all staged differently.
Don't
- Avoid the lack of natural in the gesture.
- Do not include peoples' faces.
Camera settings
Aperture priority
35-90mm (full frame)
Aperture > f/2 - f/11
ISO 100 - 800 max.
Flash, Diffuser
Vertical
Horizontal photos
⭐️ Capture staged photos of the food in different situations, the primary goal is to tell stories about the food served.
Make sure to capture these situations:
- Over the shoulder (without faces)
- Dish composition - Top shot - with or without hands
- Dish being served (without faces)
- People eating/grabbing the food (without faces)
Quantity
x 5
Do
- Shoot Horizontal.
- Keep the food relatively in the center of the frame.
- Show a variation of food on the table.
- Play with the colors, you can add a pink detail to remind of Foodora color.
- Capture at least 5 different shots, all staged differently.
Don't
- Avoid the lack of natural in the gesture.
- Do not include peoples' faces.
Camera settings
35-90mm (full frame)
shutter speed - 1/200
Aperture f/2 - f/11
ISO 100 - 800 max.
Flash, Diffuser
Horizontal
X
Thank you for your work!
