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Airbnb - Real estate photoshoot

OCUS LOGO

V1.2- 2021.04.21

Airbnb, Inc. operates an online marketplace for travel information and booking services. The Company offers lodging, home-stay, and tourism services via websites and mobile applications. Airbnb serves clients worldwide.

Scheduling

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How to schedule your assignment




Photoshoot

Delivery

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How to deliver your photos




Scheduling

Photoshoot

Delivery

Action symbole 3.png
Action symbole 2.png
Action symbole.png

How to schedule your assignment




How to deliver your photos




Product 2

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⭐️ Le but de votre reportage est de fournir à Foncia des images qui illustreront les biens en vente sur leur site.



📸 Quantité

x10 photos minimum.

NOMMAGE

  • Rename your files following this structure: AssignmentID_AssignmentName_xxx

Example: 112542541_60ChapelleStreet_003.nef

  • Rename your folder: AssignmentID_AssignmentName

Example: 112542541_60ChapelleStreet.zip

Equipment

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Camera
  • Full frame or APS-C

  • RAW format

  • ISO max : 800

  • Avoid shutter speed over 2 seconds

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Lens
  • 16-50 mm

  • Aperture: f/8 - f/16

  • 16mm for wide view

  • 35-50mm for close-up view (highlight shoot)

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Accessories
  • Tripod mandatory

  • Keep the tripod at around 4ft or 1.25m, the door handles could be used as a reference

Lighting

  • Always use natural light. Never use flash, bounce, or strobes.

  • Turn off interior lights (except when the area has no windows).

  • Open curtains and blinds.

Interior


Capture instruction


  • All accessibility features must be shown, especially features for individuals with reduced mobility

  • Hide all wires and cables

  • Turn off screens and lights

  • On beds: make sure there is nothing "hotel-like" (towels, cards, flowers ...)

  • Closets should be closed & room doors wide open

Exterior


  • Quantity: 2 photos minimum, on from each of 2 angles (straight-on & angled)

  • Capture the facade and the entry of the property/building.


/!\ ATTENTION: If you cannot avoid people showing in your frame, do not shoot the exterior photos.


Capture instruction


  • Open a window or the front door

  • Turn on the lights inside to illuminate the house

  • Prioritize straight-on photos

  • Capture plenty of negative space, emphasizing the nature surrounding exteriors

  • Center the building in the fram

Avoid during photoshoot

Mains & other areas

  • Do not shoot wider than 16mm

  • Do not shoot detail or close-ups; try to give context to your photos

  • Capture the same facility/room from different angles rather than shooting duplicates

  • Avoid shooting from a high-angle or low-angle view

  • Try not to plan the photoshoot when weather conditions are not optimal (rainy, snowy, foggy conditions...)

  • Do not show reflections of people or camera equipment in glass or mirrors

  • Do not include people or animals in the frame

  • Avoid picturing brand names

Exterior

  • Do not frame too tight; the property must be fully in-frame

  • Avoid cars and road signs whenever possible

Vertical

  • Vertical photos are not intended to be close-up images of singular objects and do not have to be shot straight on

Surroundings Areas

  • Avoid crowded areas

  • Don't shoot close-ups/details; shoot wide

  • Don't photograph areas under construction


Remember: Lights Off, Nothing on Beds, Open Curtains + Blinds, Open Doors to Connecting Rooms



Remember: Provide Context, Avoid Frame Obstructions, Avoid Going Too Wide

Tips & Tricks

Bracketing

  • 3 exposures

    • -2/0+2 or -3/0/+3 in extreme conditions


ISO 400, F8, 1/2s



ISO 400, F8, 8s


ISO 400, F8, 2s


After OCUS post-production


Camera Height

  • Balance the visible amount of floor and ceiling

  • Keep the tripod at around 4ft or 1.25m, the door handles could be used as a reference

  • Adjust the height of your camera based on the room type. Top surfaces of countertops, beds, tables, and sofas should always be revealed.


Focal Point centered



Accessibility

Guests with reduced or limited mobility rely on photography to determine if a home is suitable for their stay. Photos help guests feel confident their needs will be met.

  • Prioritize floors to show path for a wheelchair

  • Highlights space that allows wheelchair access

  • Open door to show connection between spaces



  1. The door open helps to connect spaces visually

  2. Clearly shows floor path

  3. Features no-step entry

  4. Curtain open revealing shower

  5. Highlights space beneath the sink for wheelchair access


What a perfect shoot looks like

Please check this Dropbox Folder for original photos

Here are some Additional examples
Airbnb_Logo.png
OCUS LOGO

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Have a good photoshoot!

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Bestshots
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